Colour has a powerful subconscious effect on every part of our lives, without even saying a word; Colour is the first thing a customer will notice about your product, logo, website, and stationery.
According to research, the colour of your product will infuence 60% to 80% of a Customer’s purchasing decision.
Understanding the meaning of colour will help you get the best response from your marketing & promotional efforts, so as to create a successful business.
A company’s logo is a recognition tool for the public to link their services or products to the company. The colour of the logo can bring to people’s mind the unique selling proposition of a company, which promotes the company on a sub-conscious level.
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